Apart from XING and kununu, interested parties can with immediate effect also exchange information with Fondsdepot Bank on Facebook and LinkedIn. As a result, the company is boosting its proximity to sales organisations and intermediaries and will also become more visible for portfolio holders. In addition, Fondsdepot Bank is increasing the focus on its attractiveness as employer via these channels.
Following the redesign of the homepage in autumn 2018, the channels of communication are currently being expanded to make it easier to communicate directly with Fondsdepot Bank. The aim is to provide sales partners with sales support in their daily work in this way, too. A YouTube channel of our own is also being planned. In future, explanatory videos and product information for intermediaries and portfolio holders will be provided there.
"We also want to expand our positioning as a leading fund platform in social media channels and provide our advisors with more opportunities for direct exchanges," explains Sebastian Henrichs, CEO of Fondsdepot Bank. "We are setting ourselves up on a broader basis to provide our advisors with the best possible support in their day-to-day business in the face of changing requirements for forms of communication. Naturally, this also includes being present on all relevant online channels and being perceived as a national employer via the career portals," adds Henrichs.