In order for products and services to be in demand by consumers, they must be attractive and sought-after. There are many criteria and requirements that must be fulfilled. For example, products and services should not only offer good service and quality - they must also have already satisfied other consumers and be recommended by them. The price-performance ratio also plays a very important role.

Against this background, the study "Germany's Most Desired Products & Services", conducted by the F.A.Z Institute in cooperation with the IMWF Institute for Management and Economic Research, analyses around 13,500 service providers/products. In the category "Fund Investment Company", Fondsdepot Bank was able to capture a top position in 2021 with its custody account models for the investment of investment fund units and the associated services.

Sebastian Henrichs, Chief Executive Officer (CEO) of Fondsdepot Bank, is proud of the award: "More than 1 million people already trust us to hold their fund units in safekeeping. We work with more than 200 distribution partners, including Germany's largest insurance and financial distributors. The result: no other independent fund platform manages as much customer assets (as of 1 January 2021, over 52 billion euros) as we do. This award is confirmation of our work, in which we focus on transparent prices, intuitive technology and the satisfaction of our partners and portfolio holders".

Since its founding in 1993, Fondsdepot Bank has been supporting its partners and customers with services related to the trading and safekeeping of fund units. In doing so, they can not only rely on the fund platform's all-round mastery of its business but can also offer its services at a favourable price.

Source:
GERMANY'S MOST SOUGHT-AFTER PRODUCTS & SERVICES, REPORT VOLUME ON THE STUDY BY THE F.A.Z.-INSTITUTE 1/2021